How did we get here?

Our shopping carts and pantries are stacked with cases of bottled water because tiny chemicals, pesticides and pharmaceuticals flow freely in drinking water supplies, contaminating our tap water. The bottled water industry has grown to over $300 billion dollars annually, affecting our health, wallet and the environment.

What we’ve learned about micropollutants

1. How did they end up in my kitchen?

The industrial water cycle. It’s more complex than evaporation, clouds, and rain. Waste streams containing these contaminants flow from industry and municipal plants into water supplies where they escape removal by conventional treatment and find their way to your tap.

Micropollutants are increasingly present in our drinking water. Our sustainable adsorbents remove micropollutants including PFAS. Back to pure means better health, cost savings, and less use of plastic.

2. Who are these guys?

Largely, they are nanometer scale molecules of chemicals, pesticides, pharmaceuticals and lifestyle products.

3. How small did you say?

Micropollutants are ridiculously small. Imagine if an ant sat at a picnic table and you tried to see the ant from the International Space Station; seeing a micropollutant with your naked eye is kind of like that.

4. Small size. Big problem for health + environment.

A growing number of these contaminants are linked to cancer, brain and nervous system damage, developmental defects, fertility problems and endocrine disorders. Some, like perfluorinated compounds PFOA and PFOS, are highly toxic in concentrations as low as one drop per one million gallons of water. Learn more about the PFAS problem.

Are there micropollutants in my water?

We have a test for that.

Test your water


We'd love to hear from you!

Have questions or comments about your Water Test Kit? Have questions or comments about our Science? Fill out the following and let us know what’s on your mind.
  • This field is for validation purposes and should be left unchanged.